ABOUT ME

Samantha Zerman

I am a product leader with expertise in developing first-class websites and software. I am passionate about leading teams to build great digital assets.

My specialties include strong product strategy, leadership, and technical skills. I have extensive knowledge in SEO, SEM, content management, UX design (mobile & web), A/B testing, HTML and CSS. I have a proven track record of bridging engineering and business teams, and I’m always looking to create great online experiences!

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Work Experience

January, 2018
Present

TED Conferences

Product Manager

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages.

Responsibilities:
  • Work with TED’s internal stakeholders and subject-matter experts to determine priorities, set milestones, and facilitate ongoing collaboration
  • Play a key role in orchestrating development schedule/roadmap, managing resource allocation
  • Create the product vision through problem definition, business goals, and market and user research
  • See through all aspects of product delivery, including: change management, user acceptance testing, and product marketing

July, 2016
June, 2017

Omada Digital

Director of Product

Omada Digital is a launch vehicle for digital ideas. We leverage our expertise in SEO, SEM, content strategy and creation, and web and mobile development to produce work that lifts both the individual and the collective.

Accomplishments:
  • Owned product development lifecycle of content marketplace and management system for 500+ remote writers
  • Worked closely with the engineering, design, and executive teams to build high-converting ecommerce websites using Shopify and WooCommerce
  • Planned and managed product roadmaps to ensure proper execution of product vision
  • Delivered detailed reports to stakeholders to understand cost and time of each product

July, 2014
July, 2016

RPLogic

Senior Product Manager

RPLogic is a full-service digital innovation consultancy. Core strengths include crafting SEM/SEO strategies and leveraging digital content assets in new ways to drive incremental revenue.

Accomplishments:
  • Shaped the vision, development, and iteration of all digital assets including Rebates.com, a pharmaceutical coupon website that generated $2.5MM in its first year
  • Communicated ideas from the CEO and senior stakeholders into Product Requirement Documents and Functional Specs
  • Guided a team of 10 engineers, writers, and designers to ensure timely delivery of assets
  • Executed and analyzed A/B tests to optimize site conversions and other KPIs
  • Supervised all QA efforts and triaged the prioritization of bugs using JIRA

July, 2012
July, 2014

The Answers Network

Product Manager

The Answers Network is a digital publishing network that lives and breathes mobile. In a short time, we became industry leaders in publishing original, topical content about hot trending mobile game applications.

Accomplishments:
  • Launched and monetized a network of 100+ mobile gaming websites that grew to include 15MM monthly organic visits and 400MM monthly ad impressions
  • Developed SEO strategy that consistently secured top ranking positions - including internal linking structure, navigation, meta-data, content, and inbound links
  • Analyzed data in Google Analytics, Webmaster Tools, and DoubleClick to monitor performance, track revenue, and discover underperforming areas
  • Conceptualized, delivered, and monetized several mobile gaming applications

July, 2011
July, 2012

The KVL Group

Account Executive

The KVL Group is a non-traditional agency creating broader cultural platforms within the realms of public relations, marketing, strategic partnerships, event conception and production, and the creation of ongoing programming.

Accomplishments:
  • Implemented public relations programs for 10 clients in the hospitality and lifestyle industries
  • Grew clients’ digital presence with social, email, content, and SEO/SEM campaigns
  • Pitched the press and secured several successful media placements in top-tier publications
  • Built all press kit materials including press releases, press lists, and new business proposals

EDUCATION

2007
2011

University of Wisconsin, Madison

Bachelor of Arts, Communication Arts
2010

City University, London, UK

International Study, Selected Participant

CONTACT DETAILS

New York, NY

samantha.zerman@gmail.com

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