Screaming Frog SEO Spider is a tool that crawls a websites links to perform a technical SEO audit. You can download this desktop program on any mac or PC. Screaming Frog SEO Spider can perform a number of actions to help you analyze your websites health, like listing all the pages on a site including their SEO elements (url, page title, meta description, headings etc). But in this post I will be focusing on one of the things I have found most helpful about this program the internal linking audit.
Interal inlinks are links pointing to a URL from the same subdomain. Internal links are an important part of any SEO strategy because it establishes a sites architecture. They also spread link juice from one page to another. It is necessary to establish a crawlable internal link structure so that a search engine can crawl and index every page on your website. If you have a big website with hundreds or thousands of pages, auditing your internal links on ever page can be difficult. Thats why I use Screaming Frog SEO Spider to help with my internal link audit.
One of the first steps you should take when reviewing the internal links on your website is finding all the bad or broken links. Broken links on your website will result in the http response 404 not found error. Lots of broken links on your website can cause serious damage to a sites SEO and user experience. Screaming Frog SEO Spider will crawl every page on your website and find your broken links easily so you can begin fixing them before they cause any harm to your site.
Take advantage of Screaming Frog SEO Spiders Inlinks and Level fields in the Internal window. The Inlinks and Levels fields will help you identify pages that need help from internal linking. It will also identify pages that are getting too much attention from internal links.
Now that you have used the Screaming Frog SEO Spider for your internal link audit, you can start improving your internal link structure. A seo-friendly internal link structure will improve your overall seo and website health.
To download Scream Frog SEO Spider, go to their website.